Online marketing refers to the practice of promoting and selling products or services over the internet. It involves using various digital channels such as search engines, social media platforms, email campaigns, and websites to reach potential customers and persuade them to make a purchase. The goal of online marketing is to increase brand awareness, drive traffic to a website, generate leads, and ultimately convert those leads into paying customers. It involves using data-driven strategies such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and email marketing to reach and engage with target audiences. Online marketing is a critical component of any modern business's marketing strategy, as it allows companies to reach customers on their preferred platforms and at the right time.